How Peak Associates saved thousands of recruiter hours with Vitay

By automating reference checks and eliminating manual bottlenecks, the Toronto-based staffing firm reclaimed valuable time that freed recruiters to focus on activities that drove revenue. 

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Corporate Recruitment firm

Location: Toronto, Canada

Industry: Staffing

Positions: Administrative, Accounting, and Managerial Roles

Win: Saved 30+ minutes of recruiter time on every reference checked, totaling thousands of hours per year. 

Peak Associates is a leading Toronto recruitment firm specializing in administrative, accounting, and managerial roles. They serve clients from small businesses to large corporations, focusing on finding top talent for positions ranging from junior to C-suite levels.

The challenge

Before Vitay, Peak Associates relied on a manual process of calling and transcribing references — a method that was time-consuming, repetitive, and prone to communication gaps. For Peak’s Recruitment Manager, Andrea Tinneo, this meant the recruitment team spent valuable hours chasing responses and paraphrasing feedback for clients:

“Before Vitay, it was a very manual process: we would ask candidates for the reference information; then, we would call the reference, have a conversation with them, take notes with their answers, and type those up before submitting them to our clients.”

This heavy administrative workload was a burden that not only slowed candidate delivery, it also pulled recruiters away from the activities that drive placements and client satisfaction.

In a high-volume, relationship-driven market, even small process inefficiencies can affect a recruiter’s ability to close placements and deliver an exceptional client experience.

“I love the fact that everything is streamlined now.”

Andrea Tinneo
Recruitment Manager

Andrea Tinneo, Recruitment Manager

Turning to Vitay

To improve recruiter efficiency and eliminate needless busywork, Peak Associates implemented Vitay’s automated reference-checking platform, enabling them to complete references at lightning-speed — without manual follow-ups or time-consuming transcription.

“With Vitay, the feedback is written directly by the reference — it’s exactly what they are thinking; they choose the wording. It’s not us trying to paraphrase or summarize what they said.”

Recruiters could now launch reference checks in under one minute, while candidates and references could respond on their own time — even after hours or on weekends — ensuring a faster, more consistent turnaround.

The Results

Automating reference checks delivered immediate and lasting impact:

These efficiency gains compounded across hundreds of placements — translating into thousands of recruiter hours saved each year. 

“I love the fact that everything is streamlined now; we trigger a request, it goes to the candidate, the candidate submits it, it goes to the reference, comes back to us, and then we just have to forward it.”

With references now running on autopilot, Peak’s team gained valuable time to focus on higher-impact work: developing client relationships, building candidate pipelines, and closing roles faster.

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